For the past 10 years, Hatch Detroit has run a contest in partnership with Comerica Bank that awards up-and-coming entrepreneurs a cash grant & package of in-kind services to build out their brick and mortar storefronts.



The Contest is an opportunity for one savvy entrepreneur to win a cash grant & package of in-kind services to open their brick and mortar retail business in Detroit, Highland Park, or Hamtramck. We believe that independent retail helps define the character and personality of city neighborhoods and we built this Contest on the idea of crowd entrepreneurship— giving community members a role in the city’s redevelopment.

How does that work?
You Vote

Detroit, it’s up to you to decide which business will become the next neighborhood staple. Learn how to cast your vote soon. 

Congratulations to the 2019 Comerica Hatch Detroit Contest Winner — 27th Letter Books

2022 Contest Timeline

  • March 15: Submissions begin
  • May 13: Submission period ends. Please note that your submission MUST be submitted in full by noon EDT.
  • June 16: Top 10 announced
  • June 17: Voting begins
  • June 23: Top 10 voting ends
  • June 27: Top 5 announced and voting begins
  • July 7: Top 5 voting ends
  • July 21: Winner announced at Hatch Off


Contest FAQ

Please see here for the full list of Contest Rules. Any other questions? CONTACT US.

What is the Hatch Detroit Contest?

The Hatch Detroit Contest is a retail competition and chance for one savvy entrepreneur to win a cash grant and package of in-kind services to open up their brick & mortar storefront in Detroit, Highland Park or Hamtramck. The storefront is key! We’re looking to invest in businesses that will revitalize commercial retail strips, activate vacant spaces & spur further investment into the community.

What types of businesses are eligible to apply for the Contest?

We’re focused on independent brick & mortar retail. This means no food trucks (though we love them!) and no franchise stores. We accept social entrepreneurs, non-profits and L3C’s, so long as there is a focused and strong retail component. In terms of retail, this can run the whole gamut of exchanging goods and services: a record shop, a bodega, a yoga studio, a bar, a gym, a restaurant… we’re excited to see what Detroit comes up with!

Outside the chance at the grand prize, how do businesses benefit from the Contest?

One major benefit of the contest is proof of concept. If your business places into the Top 10 Semi Finalist round, your name is in front of thousands of potential customers… not to mention other potential funders. You’ll also be welcomed into our Hatch Detroit Alumni Program, which offers technical support and the opportunity for additional spot grant funding.

How many times can a business submit to the Hatch Detroit Contest?

If you haven’t placed into the Top 10 Semi Finalist Round, there is no limit on the number of times you can submit to the contest. If you have placed into the Top 10 Semi Finalist round, your application must be a completely different business plan. We hope that each round of the Contest is a learning experience for applicants… and we’ve have been glad to see entrepreneurs return with stronger applications each year!

What makes a strong application?

In short? We look for businesses that are viable and sustainable; businesses that will fill a retail gap currently existing in the city. We want to hear how your business will engage and positively impact the surrounding community. When you fill out your application, be clear and concise about your vision and let us know what sets you apart from all of the other applicants.

What happens after I submit my application?

You’ll receive an email notification that your application has been accepted. After narrowing the pool down to the top 25 applications, a group of local community and business leaders will read through submissions and determine the top-ranking candidates, who will be notified via the email address listed on their application. The Top 10 Semi-Finalist businesses will go to public vote in our primaries!

Sign up for updates on the Contest, Hatch Alumni and Neighborhood Initiative developments.

Hatch Detroit
440 Burroughs St.
Detroit, MI 48202


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