THE WORKROOM
CLICK HERE TO VOTE FOR THE WORKROOM!
OVERVIEW
Did you know that Detroit is becoming a hot bed of fashion, and desperately in need of a garment district dedicated to the support and encouragement of apparel businesses? Well it’s true, and the WORKROOM is hoping to take the first step!
The goal of the WORKROOM is to establish a space that is more than just a retail space. The concept would emphasize fashion and apparel from the sample/product development phase, all the way through to the retail storefront. The WORKROOM could become a model for other independent design labels to use, as they improve upon the structure of their own businesses. Development of these types of label facilities builds toward distribution, which then leads to a demand for production needs. Those key factors create the district and push it to thrive.
Click the PDF below to view the Official WORKROOM Submission:
Click here to listen to The Workroom on The Craig Fahle Show on WDET!
THE TEAM
The connection between fashion professionals is strong in Detroit, and the WORKROOM hopes to build on that by increasing the number of opportunities to work in the industry.
Fotoula Lambros – Owner/Principal/Creative Director
Fotoula Lambros, is a Metropolitan Detroit native, CEO of Fotoula Lambros Design, Fashion Group International- Detroit Board Member, and community activist. Fotoula began her design career as early as the age of 16 under instruction from Austrian Bespoke Tailor, Horst Greissier. From there, her interest and design knowledge has grown and her newest interests include the use of only Natural Fibers, and environmentally thoughtful production of garments. Fotoula has had many opportunities to showcase her work over the last decade. From styling different hair/fashion shows prior to her graduation from International Academy of Design and Technology, to soon after beginning her first clothing label, with a friend, in 2007. After founding, grassroots street couture label Femilia, the future was bright, with many different Fashion related events and different collaborations filled the years the designers worked together.
The newest independent venture from Fotoula is filled with fashion forward pieces that not only have a unique look, but the concept of each piece is to focus only on natural fibers, that uses the majority of fabric in each design to eliminate excess waste in garment production. Each piece is unique, and most of the pieces of the new 2011/12 collections, has the ability to be worn many different ways. For example, the Convertible tank has an attached neckline piece that allows for up to 21 different looks. This is a true example of Fotoula’s design aesthetic. Fiber fluidly meets function. Fashion need not be fussy, but be able to move with each person who wears each piece is a priority for Fotoula as a designer
Amy Gutz - Retail Sales Director of WORKROOM-GALLERY
Amy would oversee inventory, merchandising, and business transactions in the WORKROOM Retail Gallery.
Having more than 12 years of progressively responsible experience, Amy has managed as many as 150 employees for designers, with market sales in excess of $15 million. From fashion student to business leader, this team player has a proven skill set in the dynamic world of wholesaling and retailing. Designers that have attributed and evolved her success include: Ralph Lauren, Bebe, and BCBG Max Azria.
Lorne Lubin – Leather and Metal Craftsmen
Lorne has a diverse portfolio of goods offered. A natural musician, this talented bassist for THE FAKE TAKE has spent the some of his years traveling across the country, and supporting his own unique style through his music and his threads. Every piece made by hand and made from the best quality materials on the market, which makes Lorne a compliment to any simple type of outfit. Known for creating, unconventional “statement pieces”, Lorne has recently ventured in leather tattooing to elaborate on his sense of style, design and techniques.
Laura Rose - Lead Stylist of WORKROOM-STYLE
Laura would contribute to the diversification of services offered within a space, and its need in the local market. A seven-year veteran, Ms. Rose has been making her mark in one of the leading industries of the world. Beauty. Over the last four years, Laura is formally titled, Creative Force Educator for the TIGI Colour line. Laura provides training and education, In-Salon and at Tradeshow events. Her instruction provides extensive education and demonstrations to stylists all over the country, and covers the entire TIGI Colour Collection techniques, trends, and product knowledge. Ms. Rose, claimed her stake on the Detroit Fashion scene as the Lead Stylist, in the most recent, People’s Art Festival Fashion Show.
Laura has worked with dozens of the area’s most talented models, photographers, and designers, and photo shoots almost daily. Her influence on the local fashion community, via her blog COLOUR ME ROSES, updates her clientele on the latest trend forecasts, as they are about to happen. She contributes her time and talent to “Queen for a Day” and “Hero for a Day”, helping kids with cancer for over 6 years. As a Freelance Artist, Laura’s work has been published in HOUR Magazine, Vivid Detroit Magazine, and featured on the locally syndicated FOX-2 news segment “Style File”.
Laur Nash - WORKROOM- SHOOT
Laur Nash is a young & fresh fashion photographer who found her passion for photography while growing up in Northern California. Laur Nash Photography was founded in 2010, when her love for photographing the people around her quickly turned into a devoted career with a growing client base. Laur specializes in beauty, fashion and lifestyle portraiture. She photographs an array of people, including models, professionals, creatives, families and couples. Laur sees the immense potential that the city of Detroit has for being a bustling, progressive, and stimulating metropolis – and is thrilled to be a part of it’s growing artistic community.
CONNECT WITH THE WORKROOM
CLICK HERE TO VOTE FOR THE WORKROOM!
Leave the WORKROOM a comment below and tell them what you think. They would love to engage, interact, and answer any questions you have!














Hi Guys,
Very interested in networking with you!!!
We really appreciate all your support and we all have a real chance on making this a reality!
We will be celebrating all the support and love tomorrow eve at UDetroit Cafe! VOTE A THON! 8PM!
See you then so we can cheers and thank you for the <3
Oooh, and shoot us an email
workroomdetroit@gmail.com
Laur and all,
Success, and best wishes…!
Charley
Love you Uncle Charley! Thank you! Thank you!
Some of the best creatives in the city! I love each of you!
Which includes you Anna Goldstone! Very nice display of your talents these last couple months! People’s Art Festival, FLD Detroit Design Festival, and most recently, the BEAUTIFUL FLD images in the Metro Time this week! Cheers to you and your talents!
xo
Way to go guys!! I definately think you’re going to make it
We have been able to come this far from you and your support! Thanks for cheering us on and in return we would like to thank you! WORKROOM SUPPORTER APPRECIATION NIGHT is TOMORROW EVE at UDETROIT CAFE! 8pm- VOTE A THON, TWEET A THON, MEET A THON!!
This is what Detroit needs! Awesome idea.
We are thrilled you feel the same as we do!!! We are getting close to that fourth spot and just a few day left to prove we can make!! Tell your friends, fam and tweeps, that WORKROOM is what DETROIT needs!! VOTE WORKROOM!
=)
[...] love entrepreneurs with fresh ideas and vision with the guts to move it forward like the crew at WORKROOM. They have put together a unique business plan for the HATCH DETROIT Retail Contest that will [...]
Thanks for noticing our plan and why we are to be in the runnings for this contest! We are thrilled to have been considered for the submission process, and are so excited to be this far into the competition. Detroit is the perfect place for WORKROOM since there is more talent, space, and inspiration found here, than most of the major cities across the country!
Click here to listen to Fotoula talk more about WORKROOM with Craig Fahle
http://wdet.org/shows/craig-fahle-show/episode/hatch-detroit-semifinalist-the-workroom/
Much thanks for your comment and support!
I like how you will use only natural fibers. Will they also be organic?
Natural fibers are the best quality, and most sustainable resources we have! Certified organic may take some time, and we will always maintain a sustainable lifestyle through our lives and our brands! Simplicity is the key to elegance!
Listen to more about WORKROOM here
http://wdet.org/shows/craig-fahle-show/episode/hatch-detroit-semifinalist-the-workroom/
Thank you Carol!
Voted for The Workroom
Thanks Mashawnta!! We so appreicate every vote we can get! Thank so much for your support!!
UDETROIT CAFE VOTE A THON TOMORROW NIGHT 8PM!!
Come and celebrate with us!
I love you all! I’m so happy we’re finally taking back our spot towards the top… now we just need one final push for the next day or so to keep us in the last round! KEEP IT UP.
Posting and voting everyday for The Workroom. It is a great concept that deserves attention and support! Great meeting you all at The Fillmore during Monday Night Football…your collective energy is tremendous!!
Voted! Good luck guys!
Good luck Workroom!!!!!!
You are absolutely AMAZING! You have worked so hard and you are the most dedicated women I have ever known. You deserve this. My family, Jeff and myself will definitely be voting for you! Congratulations on your success! Love you!!! Xoxoxo
Coly
i am writing to you to take you on a ride of a idea that i have for a brillant star for our city. The old train station and rebuilding into a gem again , I know there are and have been many ideas and plans for this location so i put them all together . A train,hotel, retail , deluxe lofts but few,resturants,and nightlife , penthouse ball room and a roof top with the environment in mind at the same time relaxtion and nightlife. I can see the train pulling up with guests from chicago and upper detroit a bike and walk path leading from the downtown ,a monte carlo in the “D” i have sketches i’ve had on paper and in my head i am a mother of 3 n one gr.son i get my associate in june in business,archieture major n school and still love it but did not go after it i would love to show and share this plan with you , that place is a jewel just waiting to happen it would LIGHT UP DETROIT FROM AFAR AND IN ALL THE LAND. To whom it may concern address to for the it can make so much revenue for that area and for investors and the whole city Think METROPOLITAN 21ST CENTURY . THANK YOU
The team that makes up The Workroom is some of Detroit’s most hard working and amazing talent. Success awaits such determined creative minds and hearts. Congrats!!
[...] dedicated to the support and encouragement of apparel businesses? Well it’s true, and the WORKROOM is hoping to take the first [...]