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Thank you, Detroit Lions

Hatch Detroit started the annual Hatch Contest in 2011 to attract new retailers to open storefronts. But several smaller retail nodes are also undergoing a resurgence in Detroit neighborhoods. These districts are either expanding their retail offerings or improving their building stock to encourage new entrepreneurs to open. Enter the Hatch Neighborhood Initiative in partnership with the Detroit Lions. In this program, we work closely with the local community development corporations in six target neighborhoods. Our programming aims to champion the long-standing independent retail businesses and the neighborhood infrastructure that supports them.

Since its inception in 2013, Hatch Detroit has invested over $200K in neighborhood business development through the Neighborhood Initiative.

Neighborhood Initiative FAQs

What is the Hatch Detroit Neighborhood Initiative?

The Detroit Lions in partnership with Hatch Detroit (the only charitable organization dedicated exclusively to championing independent storefront retail in Detroit), will launch an entirely new “neighborhood initiative”, serving the existing storefront retailers that make a Detroit neighborhood truly a neighborhood. The Detroit Lions’ support for the Hatch Detroit Neighborhood Initiative is an extension of our entirely new community and philanthropic initiative, Living for the City which supports organizations that pursue integrated approaches to physical fitness, healthy eating, housing, land use and environmental planning, public transportation, community infrastructure, and aligned workforce opportunities.

What neighborhoods will be included?

We will focus on six areas just outside of the Downtown/Midtown area. Those neighborhoods are: The Avenue of Fashion, Southwest Detroit, The Villages, Corktown, Grandmont/Rosedale, and the North End.

Why these neighborhoods?

We see these historical neighborhoods as a critical component of the revitalization of the region and we want to do what we can to shine a spotlight on the entrepreneurs in those neighborhoods making a difference. Hatch Detroit in partnership with the CDC (Community Development Corporations) and other community leaders in these six neighborhoods, have identified what those neighborhoods need and who the community sees as the best examples of positive independent retailers–those who contribute to the community, keep their surrounding areas safe and clean, and are otherwise an asset to the neighborhood and its growth.

What kinds of projects will take place in these neighborhoods?

We will work with a team of consultants to address critical elements of retail success: examples are exterior signage and display, retail packaging/branding, window displays, interior/exterior lighting, E-marketing/web Production, etc.

In our previous work on the Avenue of Fashion, we focused on honoring the pedestrian and establishing a district look & feel with the installation of smaller scale signage and hosting the district-wide clean up.

In the Villages, our focus was on improving community safety. Refurbishing the street lights, installing new alley & parking lot lighting and repaving the broken sidewalks were all developed towards this aim.

What's the purpose of this Initiative?

Our hope is that while several businesses will benefit from getting a makeover of key retail elements and a ton of publicity and new customers, all surrounding businesses will feel the ripple effect. We will galvanize the Hatch network to support the business and the surrounding shops and share our work flow process to interested parties looking to do similar improvements in their communities.