Located on Livernois between Seven and Eight Mile Roads, the Avenue of Fashion is resurrecting its status of fashion mecca. Boutiques are popping up all along the Avenue, interspersed with new dining options. Surrounded by several strong residential areas, the Avenue of Fashion is a perfect location for small business. In 2013, Hatch Detroit launched its neighborhood initiative on the Avenue in partnership with the Detroit Lions and local CDC University Commons. With the guidance of University Commons and using planning documents created by a ULI Study of the area, we identified an area of focus and brought new pedestrian scale signage to five businesses on the Avenue. Hatch Detroit and the Lions also completed a beautification project & participated in other local events.