MOR & Co. is your outdoor store for city living. They believe that every small moment we spend outside is just as important as the big ones.
Their mission is to connect with today’s growing metropolitans through approachable outdoor experiences and high-quality, responsibly made gear, accessories and apparel for outdoor city living. MOR also serves as an anchor for unique, empowering classes and fieldtrips – with the intention of encouraging more outdoor play and exploration in our increasingly urban lives.
They’ve started with a webshop and a few day-long, pop-ups around town but their goal is to have two different types of offerings, both online and off: Product Retail and Community Experiences. It’s a “Brick & Pixel” strategy that they think will help growth!